Escape Room SEO Case Study | Google Rankings and Organic Traffic Boost

So this is how exactly we helped an escape room based in Las Vegas to boost their SEO traffic in less than 3 months with the power of SEO
The Escape LV is based in Las Vegas, NV, and offers multiple in-house games that you can play with your friends and family to spend quality time, The escape room experience helps to improve communication, project management, and analytical problem-solving skills as it contains different challenges which require you to collaborate and think critically.

The challenge

Business was getting a good number of leads via PPC marketing that’s good but not feasible as it costs you a lot of money and more over brand awareness is limited as your paid campaigns are time-based and there are no footprints of your business once you stopped the campaign.

So they wanted to boost online visibility across platforms to generate more organic leads and increase brand awareness.
Their website was designed professionally but from a search engine point of view, it wasn’t good or optimized so here is how we did.

Strategies:

• We started with a technical SEO audit and fixed all the on-page issues with fresh quality content for the site.
• Location Pages: Created location pages as the business was serving a large area of Las Vegas and location pages do great from a Local SEO perspective.
• Content: Created a solid content strategy plan and published 2 high-quality human-written posts every week discussing all the topics around escape room KWs, the purpose of building content around these topics is to build topical authority which is necessary for rankings.
• Social Media: We built a proper content calendar for social media and started publishing content on all the major platforms with proper hashtags, it helps in branding and Google considers you as a real brand, not a lead gen site so helps, moreover people get a chance to interact with you on the platforms where they spend time so it creates a strong bond
• Link Building: we started with niche-relevant forum backlinks which we call fundamental backlinks and then we moved to guest posts and niche edits which moved the needle really quickly.

Business impact and results:

Within 3 months the site started getting organic results from Google search
Google My Business also ranked in the top 3, helping the client obtain high-quality organic leads from individuals actively seeking to book an escape room.
in the last 3 months site got 2200+ organic clicks from Google and 300+ calls resulting in more business to the client only from organic results.

Business ranked in local map pack