A Photobooth Rental SEO Case Study

Photobooth rental SEO case study - Local photobooth at event with people taking photos

The Results


Organic Traffic


Organic Keywords


Increase in CTR


Keywords in Top 3


New KWs in Top 10

Project Overview

This local photobooth rental business offers different services like Photobooths, Instabooth Pro, Magic Mirror Photo Booth, and 360 Photo Booth Backdrops Props for weddings, parties, and other special events.

The client reached Albany SEO company as their business wasn’t performing well, they were investing a lof of monsy on PPC ad campaign that was expensive with very low ROI, cost for clicks was way too high and it wasn’t suitable for the business too sustain with that much advertising budget.

The Highlights

Client Leads and Order Summary Screenshot of Squarespace emailsLocal photobooth rental business Google Search Console statistics and analytics

The Strategy

We started with site audit and the positive thing was domain was aged that’s why we started linkbuuding instantly after completing keyword research and competition analysis, 

During the site audit, we noticed critical on-page errors that we fixed plus inserted potential kyeirds with relevant searches in that area.

The Execution

We had already begun link building when we decided to further optimize our website’s on-page elements. Additionally, we re-optimized and updated several previously published blogs. Simultaneously, we devised a plan to create and publish a minimum of eight high-quality blog posts every month.

Here is an overview of the tasks done: 

  • On-page SEO with proper keyword insertion.
  • TechniclSEO, speed optimization, etc.
  • Weekly blog posts with proper SEO and tailored to target the intended audience.
  • 3 GMB posts a week 
  • Local business citations focusing on NAPW consistency
  • Regular Social media posts to engage with the audience 
  • General high authority sites to boost online activity 
  • Guest posts on High DA sites.

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